Some food are sale very low price
Revenue $Avaible on request, Cash Flow $Avaible on request, Established 2005
The battle about market share between US fast food chains Kentucky Fried Chicken and McDonald’s has been lasting for a very long time since they appeared in China.
Recently, both the companies announced the plans of expansion and cutting price to attract more customers.
Zhao Li, the company’s general manager, said at the ceremony marking the opening of the 200th KFC restaurant in Beijing that in spite of the economic recession, they will open another 400 new restaurants in 2009 in China.
There have already been 2,300 KFC stores in 450 Chinese cities. This year, they plan to open more new stores than the previous year’s average.
According to McDonald’s China Chief Executive Officer Jaffrey Schwartz several weeks ago in Dongguan, they will add another 175 restaurants this year besides the 1,000 stores in the country.
Due to the economic recession, fast food chains have been more welcomed in the US and Europe as consumers are giving up expensive and fancier restaurants.
However, US-style fast foods are not so cheap as the main stream restaurants especially in the smaller cities.